Where talent meets its
perfect match

A boutique recruiting agency needed a digital presence as human and high-caliber as its process.

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The Client

CEO and founder of Hire Central, a boutique recruiting agency specialized in connecting global talent with growing teams. Her digital presence didn't reflect the level of her company.

The Client

CEO and founder of Hire Central, a boutique recruiting agency specialized in connecting global talent with growing teams. Her digital presence didn't reflect the level of her company.

The problem

Marlen needed a digital presence that would generate immediate trust with two very different audiences: talent looking for opportunities and companies looking for the right people for their teams.

The problem

Marlen needed a digital presence that would generate immediate trust with two very different audiences: talent looking for opportunities and companies looking for the right people for their teams.

What we did

I worked on the project end-to-end: from visual identity to the complete on-screen experience: Logo redesign, Site architecture and structure, Full UX/UI design, Framer development

What we did

I worked on the project end-to-end: from visual identity to the complete on-screen experience: Logo redesign, Site architecture and structure, Full UX/UI design, Framer development

The result

Live site in Framer with an identity that communicates exactly what Marlen needed: a boutique, human, high-caliber agency, ready to attract both the companies and the talent it deserves.

Projected impact:

A digital presence that now matches the credibility Hire Central already had in the real world

Two distinct audiences (talent and client companies) addressed within a single, cohesive experience

A brand identity realigned with the agency's core value: human, warm, and high-caliber

A site built to convert: clear CTAs, social proof front and center, and a process that guides visitors toward action